Privacy Policy

1. Who We Are

Flo By Dan is a luxury bespoke floristry service operated by Ruvarashe Matsekeza ("we", "us", "our"). We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For any privacy-related queries, please contact us at: [email protected]

2. What Data We Collect

We collect the following personal data when you use our website or contact us:

• Full name
• Email address
• Phone number (if provided)
• Event details (date, type, guest count, budget range)
• Any additional information you include in your enquiry message
• Technical data such as IP address, browser type, and pages visited (via analytics cookies)

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to your enquiries and provide quotes for our services
• To communicate with you regarding your booking or event
• To improve our website and understand how visitors use it
• To comply with our legal obligations

We will never sell, rent, or share your personal data with third parties for marketing purposes without your explicit consent.

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contractual necessity - to respond to your enquiry and fulfil any services you request
• Legitimate interests - to improve our website and services
• Consent - for analytics cookies, where you have given your consent via our cookie banner

5. Cookies

Our website uses cookies to improve your experience and analyse site traffic. We use the following types of cookies:

• Essential cookies - necessary for the website to function correctly. These cannot be disabled.
• Analytics cookies - help us understand how visitors interact with our website. These are only set with your consent.

You can manage your cookie preferences at any time by clearing your browser cookies and revisiting our site. You may also adjust your browser settings to refuse cookies, though this may affect site functionality.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry data is typically retained for up to 2 years. If you become a client, we may retain relevant records for up to 6 years for accounting and legal purposes.

7. Your Rights

Under UK GDPR, you have the following rights:

• Right of access - to request a copy of the personal data we hold about you
• Right to rectification - to request correction of inaccurate data
• Right to erasure - to request deletion of your personal data
• Right to restrict processing - to request that we limit how we use your data
• Right to data portability - to receive your data in a structured, machine-readable format
• Right to object - to object to processing based on legitimate interests
• Right to withdraw consent - where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

8. Third-Party Services

Our website may use third-party services including analytics tools. These services may collect anonymised data about your visit. We ensure any third-party processors are compliant with UK GDPR and have appropriate data processing agreements in place.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption for all data transmitted between your browser and our servers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK's data protection authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113